Digital Designer with over 10 years crafting Web Experiences and Marketing Campaigns

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Recent Experience

March 2022 - October 2024

Senior Digital Designer, GoPro

Strengthened GoPro's direct-to-consumer strategy by designing web experiences, email campaigns, and visual storytelling that enhanced customer engagement. Led the creation of 'Shop By Activity', an innovative e-commerce experience that improved product discovery and drove significant sales growth. Collaborated with UX teams to incorporate findings from user testing and stakeholder feedback, while building wireframes, prototypes, and design systems so efficiently that colleagues crowned me their 'Figma Guru'.

March 2022 - October 2024

Senior Digital Designer, GoPro

Strengthened GoPro's direct-to-consumer strategy by designing web experiences, email campaigns, and visual storytelling that enhanced customer engagement. Led the creation of 'Shop By Activity', an innovative e-commerce experience that improved product discovery and drove significant sales growth. Collaborated with UX teams to incorporate findings from user testing and stakeholder feedback, while building wireframes, prototypes, and design systems so efficiently that colleagues crowned me their 'Figma Guru'.

March 2022 - October 2024

Senior Digital Designer, GoPro

Strengthened GoPro's direct-to-consumer strategy by designing web experiences, email campaigns, and visual storytelling that enhanced customer engagement. Led the creation of 'Shop By Activity', an innovative e-commerce experience that improved product discovery and drove significant sales growth. Collaborated with UX teams to incorporate findings from user testing and stakeholder feedback, while building wireframes, prototypes, and design systems so efficiently that colleagues crowned me their 'Figma Guru'.

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January 2022 - March 2022

Visual Designer, Bolt Threads

Designed comprehensive social media strategies that showcased high-profile collaborations with brands like Stella McCartney, lululemon, and Adidas, significantly boosting audience engagement and brand awareness. Developed HTML email templates for MailChimp campaigns and created compelling pitch decks using Google Slides to support key internal initiatives and business objectives. Collaborated closely with marketing teams to ensure consistent brand messaging and design execution across all digital touchpoints, maintaining a cohesive brand identity.

April 2018 - July 2020

Graphic Designer, Iconix Brand Group

Led cross-functional projects from ideation to launch while partnering with Marketing teams to achieve brand objectives, successfully managing up to 5 concurrent projects without compromising each brand's unique visual identity. Maintained brand consistency and upheld design guidelines across 12+ brands in the Iconix portfolio, including high-profile names like Umbro, Starter, Rocawear, PONY, and Danskin. Created comprehensive creative solutions spanning landing pages, custom emails, presentations, advertising campaigns, POS displays, motion graphics, and paid social content, while contributing to art direction by selecting photographers and models that enhanced brand appeal and customer connection.