PONY

Born in Manhattan back in 1972, long before anyone gave a flying Swoosh, PONY was founded by entrepreneur Roberto Muller, a charismatic maverick who lived life by the seat of his pants. Pony was created in his image and New York’s, which is to say it was equal parts ambitious, edgy, and energetic.

Updated the brand's visual identity while honoring its storied heritage, balancing modern appeal with authentic brand legacy. Designed and delivered comprehensive creative campaigns across print and digital channels, including email templates, social media graphics, animations, banner ads, and packaging solutions. Contributed original product and lifestyle photography that enhanced e-commerce experiences and strengthened social media presence with compelling visual content.